6 Startup Concepts for Gen Z That Flip On a regular basis Expertise Into Actual Companies
These startup ideas offer ways to test demand, develop recurring revenue, and build on skills younger founders already have.
Gen Z is rewriting the rulebook for entrepreneurship—so it makes sense the that startup ideas that are best suited for people born between 1997 and 2012 are a bit different than those for other generations.
A survey by LinkedIn earlier this year found that nearly three-quarters of Gen Z entrepreneurs have multiple income streams—and most believe AI is making it more achievable than ever to launch a business. Gen Z is also a generation that’s more willing to take risks to achieve success—and more likely to experiment with testing a new business idea before committing.
Here are some startup ideas well-suited to Gen Z founders. (For more inspiration read Inc.‘s full guide to 25 small business ideas for 2026.)
Short-form video production
Gen Z knows short form video well. As digital natives, they’ve played a big part in the growth of YouTube, Instagram, and TikTok. That gives them an upper hand when it comes to making those videos. Companies, meanwhile, are looking to short-form video as an essential tool for marketing, education and more.
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The global short-form video market size is currently valued at $59 billion and is projected to reach up to $641 billion by 2035, according to market research firm Business Research Insights. That gives prospective entrepreneurs a big earnings runway.
App development
Demand for software developers, including mobile app makers, is expected to grow 15 percent by 2034, which is much faster than the average for all occupations, according to the Bureau of Labor Statistics. And Grand View Research estimates the market size will expand from $332 billion this year to more than $885 billion in 2033.
Many Gen Z entrepreneurs have been coding for years—and know what makes app attractive to consumers. Another area of specialty can be creating custom apps for businesses that address specific needs
Source: www.inc.com
